Ansira accelerates growth heading into the second half of 2022 with strong customer wins, product enhancements and continued industry accolades
ST. LOUIS, August 16, 2022 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company with a proprietary channel, website and advertising technology, today announced today the company’s momentum in the first half of 2022. In the first and second quarters, the company welcomed more than 10 new brands to its customer roster, hosted two customer events to share thought leadership and connect cross-industry peers , began rolling out enhanced reporting for its website platform and continued to receive third-party industry accolades. for his work and his technology.
“Supply chain challenges and chip shortages, compounded by inflation, continue to impact many of our vertical customers, but our team has proven to thrive under this downward pressure. , responding by innovating and refining our solutions and services,” said Ansira’s President and Chief Revenue Officer. Andy Arnold. “We are constantly finding ways, big and small, to help customers at the enterprise level and at the last mile of customer engagement, to drive demand and retention.”
Expanded client list
Capitalizing on refined solutions and industry-recognized technology, Ansira has added 12 new brands to its already impressive list of long-standing customers, the majority of whom are household names. Ansira supports brands through channel partner marketing, local websites and marketing, media and ad technology, and CRM and loyalty, enabling companies operating in a distributed ecosystem to improve performance by realizing a connected market. New Ansira customers include: McKesson, Hiscox, Ciena, Dave & Buster’s, 24 Hour Fitness, Prudential Financial, Native Shoes, T. Marzetti, Rusnak Auto Group, Wienerschnitzel, Northern Tool + Equipment and Bill Dodge Auto Group.
Ansira once again brought together its customer community for thought leadership and networking events, bringing together peers from different industries including automotive, technology, insurance, food service, retail and consumer goods. packed. EiQ, in its fifth year, was held virtually in April and focused on customer experience, email and integrated loyalty with guest speakers from brands including Domino’s Pizza, Brinker International and Edible. At The Channel Effect in July, Ansira hosted customers and thought leaders in Chicago for the second annual event to talk about the future of CRM and loyalty, channel partner marketing and cross-channel media enablement with speakers from brands including Purina, Citrix, Mazda, Ford, Red Hat, Adobe, Grubbs Family of Dealerships and Benjamin Moore.
Long-awaited report enhancements
Ansira has completed the first phase of its award-winning Google Reporting Analytics Creator Experience (GRACE) dashboards for its Sincro website platform technology, an enhancement that provides car dealership customers with a flexible, seamless and easy reporting experience understand that enables them to assess the effectiveness of their digital marketing solutions and then make strategic improvements. A complete view of digital marketing performance is made possible by the open platform, allowing integrations to be flagged from tags and identifiers of advertising platforms, websites and third-party websites, to help companies strategize based on the behavior of prospects in the pipeline. Reporting dashboards provide data transparency, as well as simple reports with metrics that allow dealers to decide and act on the KPIs most important to them.
“In the automotive industry, dealerships have never had the luxury of seeing simplified engagement metrics on the website that illustrate how a buyer moves through their buying journey,” said Ansira Chief Product and Technology Officer Ed McLaughlin. “With this reporting evolution platform, dealerships are now able to see the customer experience on their website, through the activation of over 150 custom-created event IDs, including inventory-level data on what’s driving the journey without relying on PII. Improved dashboard visualizations will enable dealers to make informed strategic decisions and reach more buyers.”
Ansira kicked off the year with recognition from AWA, receiving an award for its Sincro website platform technology that stands out from competitors with third-generation AI-powered personalized experiences and its premium merchandising. inventory, as well as the Rising Star Award for GRACE. Ansira also received the Bloomreach Newcomer of the Year award for its collaborations that optimize customer experience through marketing technology.
Ansira has participated in two recent Wave Forrester ratings, recognized in both as a Strong Performer. The reports are The Forrester Wave™: Channel Incentive Management, Q1 2022, receiving the highest possible scores in six criteria, and The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 in which the company received the highest possible scores. highest possible in seven criteria. Learn more about Ansira reconnaissance and download the reports here.
“We are proud of the strong start to the year, and the Ansira team shows no signs of slowing down,” Arnold said. “We continue to evolve the company’s proprietary technology platforms across channel partner marketing, ad buying and personalization, and websites to deliver an even more impactful semester and beyond for our customers and cross-functional teams around the world.”
Ansira is backed by Advent International, one of the world’s largest and most experienced private equity investors with deep expertise in the business and financial services industry.
Ansira is an independent global technology and marketing services company that enables companies operating in a distributed ecosystem to improve their performance by realizing a connected marketplace.
Ansira and its subsidiary Sincro enable brands and their agents, franchisees, resellers and distributors to drive demand, create seamless customer experiences and generate revenue through marketing services and proprietary technology platforms.
Teams operating across the United States, Europe, South Asia, and Oceania, equip brands and their ecosystems with digital offerings, channel partner marketing technologies and services, and local marketing technologies to enable these experiences. For more information about Ansira, visit Ansira.com Where LinkedInand to learn more about Sincro, visit SincroDigital.com or LinkedIn.
ABOUT AVENT INTERNATIONAL
Founded in 1984, Advent International is one of the world’s largest and most experienced private equity investors. The company has invested in more than 395 private equity investments in 41 countries and, in March 31, 2022had $75.9 billion in assets under management. With 15 offices in 12 countries, Advent has built a globally integrated team of 270 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five key sectors, including business and financial services; Health care; industrial; retail, consumer and leisure; and technology. For more than 35 years, Advent has been dedicated to international investing and remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit AdventInternational.com or Linkedin.
SOURCEAnsira Partners, Inc.