COVID-19 has left us all a little blue | Automotive Industry News
According to PPG Industries, a US-based paint and coatings supplier, the fastest growing car color in the world is blue.
This is the main finding of its Automotive Colors 2020 report. This blue, the color normally associated with melancholy and, well, blue is the rising color of our time is perhaps surprising. This is not the case, according to PPG.
Misty Yeomans, head of color style at PPG, believes blue can be seen through another lens. According to Yeomans: “Blue is an upbeat and heartwarming color that conveys confidence, trustworthiness, confidence, healing and hope. It is also associated with nature, cleanliness and future technology.”
PPG predicts that the blue trend will accelerate to encompass more vibrant and luxurious tones such as turquoise blues.
In 2020, blue was the fifth most popular color in the world – behind white, black, gray and silver – and took a 9% share of the market. It was a 1% increase.
In Europe, blue was the fourth most popular color with an 11% share. One of the main drivers of the switch to blue is electrification.
Blue has been adopted by a number of OEMs on logos signifying electric vehicle competitors. It is also a color associated with digitization which will be another factor in its growing popularity. PPG also expects white to continue to be a popular color.
“White colors also reflect consumers’ desire for refined simplicity and versatility in times of turbulence,” said Yeomans of PPG. Additionally, white works well with autonomous technologies, “White colors are also highly compatible with emerging radar and LiDAR technologies that enable autonomous vehicles,” observed Yeomans.