Sonnen Launches EV Subscription Offer in Australia | Automotive Industry News
Energy storage supplier Sonnen, in partnership with Carbar, has launched an electric vehicle subscription service, sonnenDrive, in Australia.
It will allow customers to choose from six different vehicles when it launches, from AU $ 319 per week for an MG ZS EV to AU $ 447 for a new Tesla Model 3.
Through the pay-as-you-go model, Sonnen customers can assess whether an electric vehicle is right for them without committing to buy, he says. SonnenDrive customers will have exclusive use of the EV, with the weekly subscription payment covering everything from registration, insurance, maintenance, upkeep and roadside assistance.
As part of this partnership, Carbar will be responsible for administering the subscription program, including delivery, maintenance and servicing of all vehicles. For Sonnen, the partnership is a step towards further expansion of the company as a new energy supplier by providing households with an integrated technology and service solution to switch to clean energy.
“Producing your own clean energy for your home and using it for electric mobility is a natural combination. SonnenDrive makes it easier for customers to become energy independent on the road by providing flexible and affordable access to an electric vehicle and powering it with energy, ”said Nathan Dunn, CEO of APAC. “With Carbar, Sonnen offers greater flexibility to switch between EV models as their needs change – as does their modular home energy storage system which can grow with their energy needs.
Bakar Sadik Agwan, senior automotive advisory analyst at GlobalData, a leading data and analytics company, notes that Australia currently has very low use of electric vehicles with a market share limited to around 0.7% of total new cars sold in the country last year. “Inconsistent policies and the lack of concrete EV benefits such as zero import taxes, sales tax exemptions and rebates are the main factors sabotaging EV growth in Australia,” Agwan says. “In a situation where there is no major demand from the government, innovative business models such as subscription act as a catalyst,” she says. “Another major advantage of the subscription model is that customers can choose from a wide range of electric vehicle models and can easily charge their cars at home using regular charging.”
SonnenDrive is following in the footsteps of Australian energy giant AGL and shared mobility player Blinker (now Loopit), which announced its electric vehicle subscription service last year.
Agwan says the market should see more players offering electric vehicle subscription in the near term. However, she adds: “Significant government efforts through attractive policies, incentives and a solid charging infrastructure are essential for the success of EVs.”